Review of O'Reilly's book by Molly Sauter. Not very complementary.
NYTMagazine article about Twitter that doesn't mention TXTMob. Whoops.
My summary: Sodas don't matter. But they are a signal of a company changing its values. Via Don Marti.
The piece doesn't suggest that startups might really want patents because they are a signal to investors. It's a crap reason, and a good reason to change the system since it only costs startups valuable resources at time when they need them, but it's the reason I've seen in the research.